“THIS IS HOW IT’S DONE! And the merch is FIERCE! Bravo, Disney. People who commented on the public post were enthusiastic.

“We stand in solidarity with our LGBTQIA+ community everywhere.” “The Disney Pride Collection was created by LGBTQIA+ employees and allies at The Walt Disney Company and is a reflection of their incredible contributions and place at the heart of the company,” the company said on its website. The move comes as Disney faces mounting criticism and scorn from conservative lawmakers and others who say the company has oversize influence on children, and American culture at large, and is pushing a progressive agenda they oppose. Profits from sales of T-shirts, Mickey Mouse ears, plush toys and other souvenirs in the newly branded collection will be donated to a select group of LGBTQ+ advocacy organizations through the end of June, the company said. has courted LGBTQ+ visitors to its theme parks, selling rainbow-colored souvenirs and hosting groups that organize annual “Gay Days” celebrations.īut Disney this week started marketing and promoting merchandise under the name Pride Collection for the first time, a big branding move for a company that has become a conservative target for its support of LGBTQ+ rights.