“Having seen a couple of videos of Meryl Streep introducing Hillary Clinton at the women’s summit, there’s just this camaraderie there. I think a lot of people associate those three women in similar circles,” Lambe says by phone this afternoon. “I just kept coming up with perfect results of people like Anna Wintour and Meryl Streep on their phones, and there’s just this natural alignment. Looking at the many Anna Wintour, Meryl Streep (below, left), Rachel Maddow and Arianna Huffington posts on the Tumblr, one can’t help but notice a bit of a pattern. Diana Walker’s black-and-white photo shot for Time and Kevin Lamarque’s photo for Reuters became the underlying foundation of an internet laugh that has outlasted many others. Once Lambe returned home and launched the Tumblr site, the meme was born. The photo of Clinton looking tough, calm and in charge “in a military C-17 plane from Malta bound for Tripoli, Libya October 18, 2011,” as the original Reuters story captions it, became the topic of discussion.

“We were on the rooftop of Nellie’s last Wednesday,” Smith tells Metro Weekly. The two communications professionals - Lambe works on clean energy and Smith on campaign finance reform - went for drinks a week back.